🤖 Gribbly AI Usage Policy

Last Updated: 24 May 2025

At Gribbly, we use artificial intelligence to help deliver smarter, faster, and more effective outcomes for our clients. But we don’t believe in black-box wizardry — just transparent, ethical, and responsible use of tech that works.

This policy outlines how we use AI across our services, what that means for you as a client or user, and how we stay on the right side of the law (and common sense).

🔍 Where We Use AI at Gribbly

We use AI in a few key areas to level up performance and creativity:

  • AI Automation Services: For database reactivation, custom sales chatbots, and SMS/email flows, we may use platforms like OpenAI, Meta’s LLaMA, or proprietary logic built with tools like Make.com, Zapier, and HighLevel.

  • Creative + Content: For internal ideation, drafts, and speed-to-concept workflows, we use AI tools to accelerate written, visual, and video content creation.

  • Media Performance: We use AI-enhanced tools for A/B testing, funnel analysis, and creative scoring — not to replace human judgment but to back it up with data.

  • Client Strategy Systems: For building smarter CRMs, automations, and customer experiences, AI may be used to streamline or scale workflows.

✅ What AI Does Not Do at Gribbly

  • We don’t use AI to plagiarise, deceive, or impersonate.
    All final deliverables are vetted by a real human (sometimes heavily caffeinated) and built to be brand-safe, compliant, and honest.

  • We don’t sell your data to train third-party AI.
    We use client data responsibly, and in line with Australian Privacy Principles (APPs). Where AI platforms process data, it’s done under secure, purpose-limited terms.

  • We don’t automate away strategic thinking.
    AI is our intern, not our CEO. You’re paying for real insight — AI just helps us scale it.

🧠 Data Use & Client Privacy

Gribbly complies with the Privacy Act 1988 (Cth) and Australian privacy legislation. That means:

  • You always own your data and creative IP (unless otherwise agreed).

  • We won’t share, resell, or use your business data outside the scope of the services we provide.

  • Any AI processing involving your sensitive or customer data is done with permission, encrypted platforms, and confidentiality protocols in place.

If we integrate third-party AI into your systems (e.g., chatbots or custom GPTs), we’ll disclose:

  • What platform is used

  • What data it accesses

  • Any known limitations or risks

⚖️ Legal & Ethical Compliance

We operate in compliance with:

  • Australian Consumer Law (ACL) – ensuring fair, transparent, and accurate claims about what our services can do.

  • AI Ethics Principles (Australia) – including human-centred values, privacy protection, fairness, and accountability.

If a tool or workflow doesn’t meet those standards, we don’t use it.

📣 Your Rights & Our Responsibility

As a Gribbly client or user, you have the right to:

  • Ask how AI is being used in your project.

  • Opt out of AI-generated components in any deliverable.

  • Request data deletion or non-AI use in sensitive areas.

We’ll always:

  • Let you know if AI has been used in a substantial part of your deliverables.

  • Flag if something is experimental or generated.

🧯Final Word: AI With a Soul (Sort Of)

We love what AI makes possible — faster growth, stronger systems, and wilder creativity. But it’s only as good as the human using it. At Gribbly, we use AI to amplify ideas, not replace them.

If you have questions, concerns, or just want to geek out about prompt engineering, hit us up: info@gribbly.co